projects and clients

From larger strategic projects, to one-off campaigns, I'm really enjoying the challenge of working with a range of organisations across the arts, culture, and media landscape. If you'd like support with your audience development, content strategy, social media, or simply want to chat about what might be possible, drop me a line: mel@concertpitchdigital.com

Arts Council England

Working as part of the Bloomberg Philanthropies Digital Accelerator programme to create a guide to managing digital projects.

Apple Music Classical

Social media strategy and copywriting for Apple News, Apple Music and Apple Music Classical

Tower Bridge

Creating an audience development strategy to establish and nurture target markets for this core London attraction.

Dulwich Picture Gallery

Supporting the gallery as Head of Communications (maternity cover) for a rebrand and website rebuild project.

Royal Opera House

Planning and executing social media strategy and content across all owned digital channels, as an in-house role Senior Editor.

National Youth Orchestra of Great Britain

Reorienting the comms team and creating a new organisational strategy to align the function with the vision and mission, as the Communications & Marketing Director

Classic FM

Using digital content to grow the online audience for the radio station, propelling the website and social channels to become the world's no. 1 classical music content destination, as an in-house editor.

Dance Umbrella

Working on the Dance Umbrella Festival to establish a digital audience; growing social media audiences by 20% with a new content strategy.

Clean Break Theatre

Channel audit across social media and the website to create a new online hub to increase engagement for audiences.

The Space Digital Arts

Working as a digital associate as part of The Space's associate network; planning and scoping their new website.

Civic Theatre

Launching a new YouTube series and web platform to engage audiences and increase The Civic's online presence.

Digital Culture Network

Copywriting, social media support, email marketing and press release creation for the Arts Council's Digital Culture Network.

Battersea Arts Centre

Working with The Space to create a digital audit for the organisation, analysing social media and website performance and tracking against audience behaviour.

Streetwise Opera

Creating a multi-platform campaign to distribute The Passion across BBC iPlayer, BBC Arts, and national and international media, to increase reach and streams of the performance.

London Design Festival

Working in partnership with Google Arts & Culture to increase engagement online with an art installation on Trafalgar Square, Please Feed the Lions.

Open Clasp Theatre Company

Increasing reach and streams of theatre productions captured digitally, through an online distribution campaign.

Irish National Opera

Online channels audit in association with The Space to align online platforms with the vision and mission of the organisation.

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